In the past two years, more and more fashion sportswear brands have paid attention to "puffy bags" when expanding their bag categories. Puffy bags have the advantages of being lightweight and soft, and many people choose to pair them with sportswear to create a set of highly fashionable and sporty "OOTD".
However, during the communication with fashion sportswear brands at different stages, we found that when it comes to the product discussion stage, brand representatives often raise more specific and practical questions as following:
How can puffy bags be made to match the existing sportswear style of the brand?
In actual projects, we will start from three dimensions:
1. Refer to the brand's existing sportswear fabrics and provide nylon fabrics that are closer to the touch of sportswear for the brand to choose from.
2. Understand the brand's style and color schemes and provide professional product color matching solutions.
3. Adopt clothing-grade craftsmanship standards in the stitching density and detail processing of puffy bags.
These are not to make the bags more complicated, but to make them naturally integrate, coordinate and not stand out in the entire brand system.
How can puffy bags switch between sports and other different scenarios?
Users usually prefer multi-scenario application items that can be used for sports, commuting and socializing. Therefore, when designing multi-scenario application puffy bags, we need to pay attention to the following:
1. The interior of the puffy bag should have a reasonable layering and storage design.
2. The same puffy bag should be designed with different wearing methods, and different carrying methods can be flexibly switched.
3. When choosing the fabric, the user's experience should be considered, and lightweight, wear-resistant and easy-to-clean nylon fabric can be selected.
4. In the appearance design of puffy bags, avoid piling up overly fancy sport elements. Simple lines and unique design elements can be tried. These details will determine whether users like to use the puffy bag everyday or not.
How can the puffy bags be designed with a perfect storage?
When designing puffy bags, we will listen to users' feedback and understand their pain points: "The interior space seems large, but it's not organized enough", "Sports items and daily items are easily mixed together", "Wet clothes are not easy to store", etc. For these problems, when designing the content structure, we will tend to create it together with the brand to make the internal structure of the entire puffy bag more reasonable:
1. Sort out the user's usage path and understand the user's usage habits.
2. Decide whether to set up a dry-wet separation structure and an independent shoe compartment based on the user's actual needs.
3. Set up expandable or detachable storage modules to facilitate users' flexible use.
Above are the experiences that DDHBA has gained in actual cooperation projects. For fashion sport brands, puffy bags are more like a product that combines brand tone and user lifestyle.
If your brand is at the stage of expanding the puffy bag category, you might start from these perspectives to find the puffy bag product that belongs to your brand.
Keywords: sportswear brands
Originally published 17 Jan 2026, updated 17 Jan 2026.
